Marketing is an essential activity for all companies, but it is even more crucial for businesses that are just starting up. Unless people get to know about what your startup is offering, they will not be able to purchase its products.
Marketing for startups is quite a unique case. The owners have not yet been able to achieve the phase where they have enough customers who can create a word-of-mouth buzz for their business. And very often, startups have to enter an industry that has already established businesses operating in it. Under such circumstances, we offer you the following strategies that can help spread the word around regarding your business and its operations.
5 Marketing Strategies For Your Startup
1. Send Emails
Email marketing is one of those strategies, which if correctly utilized can bring customers to your business with little or no cost. To get going on this strategy, you would first need to collect as many email addresses of your potential clients as you can.
An easy way to do that is to set up newsletter signup forms on your business website or Facebook page. The important thing to remember is to send out non-commercial content to your subscribers as well. This could include informative blogs, guides, videos etc. If you only send advertisements, subscribers are likely to opt out of receiving them.
2. Start a Blog
Blogging is a powerful activity and can help generate a lot of exposure for your startup. According to one report, businesses that work with blogs generate a whopping 126 percent higher amount of sales leads than their competitors without blogs. Blogs are a leading source of generating organic traffic to your website. Therefore, they are an important tool especially for those startups who work without big budget marketing campaigns.
3. Social Media Posts
Statistics show that more than 2 billion people make daily use of social media platforms. Therefore, it is important that you incorporate these channels into the marketing strategy for your startup. As your presence on social media sites grows, more and more people will be able to recognize your brand. Furthermore, many social media platforms allow businesses to make targeted ads and you can therefore use them to reach your customers more reliably.
4. Use Paid Search Advertising
Paid search has become an important advertising channel for businesses operating in the online space. Google Adwords and Bing Ads are two of the most famous traffic generating networks. They follow keyword targeting and Pay Per Click (PPC) pricing models. PPC models only charge you money when someone clicks on your link, and therefore are known to generate a high return on investment.
5. Sponsor An Event
Sponsoring a local event can help your brand create some space for itself in the community. By sponsoring events that are highly relevant to your core operations, you can get in touch with potential clients and target demographics. You can also set up small booths at the event and distribute small gifts such as pen and notepads as a form of branding.